In any business – large or small – looking forward drives growth.

A strong, shared vision is pivotal to the success of a business. If you can’t see the meaning and value of what you’re doing, it’s very hard to remain motivated and to work to your full potential. Having a clear vision – and a set of values, a mission statement and a clear purpose – is key for any thriving business.

A business vision statement describes what the company aspires to be in the future, or how the world could be, in part, due to the company’s efforts. The vision has the end result in mind and can provide the inspiration and reason for fulfilling its mission.

A business mission statement defines the fundamental purpose for the company and the values it wants to reflect into the world. It represents the current state, and what the company will do, or contribute to, in fulfilling the aspirations of the vision

To create a compelling vision for your business, you need to establish core values, be very clear about the purpose and the overall mission.

Address the following as a minimum: why the business exists; what the business is trying to accomplish; how it will make it happen; & when it will happen.